Country Baskets
Country Baskets are the UK’s largest wholesaler of floristry supplies & artificial flowers.
Challenge
Country Baskets approached us to synchronise their online data with their ERP system. We were tasked with unifying data transfer between platforms to improve stock management and utilisation as well as allowing customers who register in-store to seamlessly shop online. This is a constantly evolving solution to provide the best possible shopping experience for their customers
Bespoke CMS
Country Baskets has a wide range of online and in-store products that are constantly refreshed as the seasons change and the months pass by. Because of this complexity, our solution was to undertake a review then look at a bespoke integration of Country Baskets Retail Management System with their Magento eCommerce website. We also created a staging website which allowed them to trial product and site changes before rolling them on to the live website. Additional modules were added to improve the customer experience and help conversion to boost sales.
Results
As a result of the work by Blue Digital, Country Baskets now have synchronised data between all platforms. This means that matrix items, product variants, inventory levels, shipping and tracking information automatically update on their online stores and POS systems eliminating the need for double data entry saving them time and money. The users experience is much improved enabling customers to find the products they want quickly and the feedback from their customers has been excellent.